Pay-Per-Click (PPC) Management

Pay-Per-Click (PPC) is a form of search engine marketing that allows a company to place advertisements on specific search engine result pages. The position of a PPC ad is largely determined by ad relevance and what you're willing to spend on a particular keyword. To maximize your return on investment, it's crucial to identify the right audience, deliver a targeted message, and to convert the traffic that visits your web site.
Verndale offers a comprehensive PPC Management solution designed to optimize your spend and to improve the quality of traffic and conversion generated from these campaigns.

My Approach for PPC Management is

Step 1 – Client Consultation
I will meet your Team to determine campaign goals, budget, and baseline performance. We’ll set performance milestones and make recommendations for approach.
Step 2 – Keyword Analysis
I will use our keyword development tools to identify the keywords that are most likely to attract your target audience.
Step 3 – Ad Category Creation
I will work with your team to generate categories for the target keywords that will be used across ad text creation, bid management, and reporting. The right category structure will drive the most qualified leads to corresponding landing pages.
Step 4 – Ad Copy Creation
As with any marketing initiative there is an art to phrasing your message. I  have been trained to write targeted ads that are relevant and engaging.
Step 5 – Landing Page Selections and Development
We identify the most appropriate pages to drive traffic to. And if the page doesn’t exist, we’ll help you design, develop, and test a page that gets results.
Step 5 – Level of Daily Effort
Campaign success relies heavily on the time of day the ads are displayed, the daily spend amount, and whether or not your ads run over the weekend or holidays. I will identify the level of daily effort that makes sense for your budget and business goals.
Step 6 – Campaign Execution
Sit back and let me manage your Pay-Per-Click campaigns. With professional capabilities in every major search engine, provides expert delivery services that maximize your PPC spend.
Step 7 – Campaign Monitoring and Management
Once a PPC campaign begins, monitors it daily, making adjustments to elevate your ROI and give you the most for every dollar spent. Monthly, I provide comprehensive analysis and reporting via our proprietary Search Marketing Dashboard.